Beneteau America Receives 2015 Marine Industry CSI Award


Beneteau America was honored with the 2015 Marine Industry Customer Satisfaction Index (CSI) Award in the Sailboats category to acknowledge its efforts and excellence in customer satisfaction.

The announcement occurred during the annual Industry Breakfast at the 2015 International Boatbuilders’ Exhibition and Conference (IBEX) in Louisville, KY. This year, the Marine Industry CSI Awards honored 45 manufacturers that actively measured customer satisfaction and pursued continuous improvement to better serve the customer.

“Customer satisfaction is so much more than providing an outstanding product. It’s about delivering an exceptional experience during the sale and beyond,” notes Robert Newsome, vice president of engineering standards for NMMA. “We congratulate these 45 manufacturers for their commitment to promoting a positive boat ownership experience.”

Beneteau achieved and maintained an independently-measured standard of excellence of 94% in customer satisfaction over the past year, based on information provided by customers who purchased a new sailboat during the period April 1, 2014 – March 31, 2015.

“As a leader on the sailboat market in North America, Beneteau’s top priority is to cultivate an exceptional ownership experience and to keep raising the bar on customer satisfaction,” noted Laurent Fabre, President of Beneteau America. “We want to share this recognition with our Beneteau dealerships and congratulate them for their endless commitment to improving customer experience and service.”


Beneteau 130 YearsJan. 14, 2015 – Beneteau announces the launch of its new Plain Talk Promise customer care program; the program extends the stem-to-stern Beneteau Limited Warranty to three years, and the hull and structure warranty of every new Beneteau to seven years against blisters, defects, and failure.

As part of the Plain Talk Promise program, authorized Beneteau dealers will perform a yearly inspection of every new vessel in compliance with the maintenance program facilitated by Vessel Vanguard – which provides service-related notifications based on a detailed master equipment list, and sends tasks to both the customer and the servicing dealer in advance of need.

In addition to offering the most comprehensive manufacturer-backed warranty program for all 2015 models, new boat buyers now receive a one-year BoatUS membership with unlimited towing courtesy of Beneteau.

As BoatUS members, new Beneteau owners will have access to the nation’s largest on water boat towing service with over 600 TowBoatUS and Vessel Assist towboats standing by to assist at over 300 locations across the country. New owners will also benefit from 25 other BoatUS services and discounts that will make their boating experience better.

Beneteau America’s Marketing Director, Maryline O’Shea, commented: “We believe in providing our customers with the best service, long after they purchase a new Beneteau. Through our partnership with the largest nationwide towing assistance service, we provide them with professional on water help when they need it. It’s all about increasing ownership satisfaction.”

For more information, you can find your nearest Beneteau dealer at

Beneteau’s New Oceanis 35 Expands the Customizable Cruiser Concept

ANNAPOLIS, Md., July 24 2014 – Beneteau America announces the U.S. premiere of the all-new Oceanis 35 at the upcoming Annapolis Sailboat Show, October 9-13 2014.

The Oceanis 35 is being introduced on the heels of the world-acclaimed Oceanis 38, which made its debut last fall and was awarded European Yacht of the Year 2014 along with Best Boat 2014 in the U.S. by the publishers of SAIL magazine. The Oceanis 35 is designed to offer the same elegance and level of customization as the Oceanis 38, but in a sailboat under 35 feet.

“The success of the Oceanis 38 prompted our product development team to revisit the concept of customization over time to a smaller model that would fulfill the sailing dreams of a broader audience,” commented Chris Doscher, sailboat sales manager for Beneteau America. “The new Oceanis 35 represents an incredible accomplishment, in terms of space optimization, comfort and sailing performance,” added Doscher. “It has already grabbed the attention of our dealers who first saw the boat during the Global Dealer Meeting earlier this month. We’re hopeful the Oceanis 35 will become a new reference as a versatile and highly capable cruiser.”

Taking up the appealing idea of a ‘three-in-one’ cruising boat, the Oceanis 35 is a cruiser that can be adapted to her owner’s sailing lifestyle with three starting configurations from which to choose: Daysailer, Weekender or Cruiser. The ability to further customize the boat over the years by adding or removing certain components of the boat is carried over from the 38: examples include stowage, seating, bulkhead and galley equipment. In a conscious effort to fit the owner’s preference, the new Oceanis 35 is available with an optional lifting keel. The arch and swim platform are also optional with all three versions.

Beneteau has revamped inclusions in the base model of each configuration to provide sailors even more features as ‘standard.’

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Beneteau America and the American Sailing Association Create Partnership

Beneteau America and the American Sailing Association (ASA) are entering in a new strategic partnership, as disclosed on October 11th, during a press event at the Annapolis boat show, the largest sailboat show in North America.

Laurent Fabre, President of Beneteau America, and Lenny Shabes, ASA’s founder and chairman of the board, have announced their joint collaboration on the design of a new ASA-exclusive sail training vessel. The new sailboat, ASA First Trainer, will be produced in Beneteau’s factory of Marion, South Carolina.

Beneteau America and ASA presented the initial drawings of the future ASA First Trainer to the press and the ASA affiliated schools and ASA certified instructors.

The R&D team at Beneteau created a product brief taking into account the specific requirements of ASA to meet the needs of their affiliates in terms of ergonomics, layout and safety. The Finot Conq & Associates design resembles that of the popular First 20, but with a deck and rig specifically designed to enhance the learning experience of the students. The new ASA First Trainer is expected to be revealed a year from now, at the 2014 Annapolis sailboat show.

“Over the past few months, we’ve been pleasantly surprised to see such flexibility and cooperation from the foremost sailboat builder,” noted Shabes of ASA. “Throughout the process, we have sought the feedback of a representative group of affiliated schools and instructors. Since they have influenced the initial design of the boat and continue to offer valuable input, we’re confident the new ASA First Trainer will be a great success.”

Charlie Nobles, Executive Director of ASA, further commented, “This new introduction is the perfect extension to our educational system, especially as it coincides with ASA’s 30th anniversary.”

“This project is particularly relevant and exciting to Beneteau; building small sailing vessels to invite more people to experience the thrill of sailing is exactly what our company’s success is built upon,” explained Laurent Fabre. “We feel very fortunate to partner with ASA to rejuvenate their associated schools’ fleets geared towards new sailors. We’re confident this new vessel will enhance their students’ and instructors’ time on the water. And it’s just the beginning!”

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Beneteau Introduces 38 Footer You Design to Fit Your Lifestyle

Annapolis, MD, July 18,2013 – Beneteau will reveal its newest concept in sailboat design when it launches the Oceanis 38 at the United States Sailboat Show, October 10-14, 2013 in Annapolis, MD.
“The Oceanis 38 offers a level of customization no other builder has ever offered before at this size. However, what is quite remarkable, and what makes the Oceanis 38 so innovative is the fact this boat can evolve with your changing needs over time. The boat should fit its owner, not the other way around,” says Beneteau America President Laurent Fabre.
The new Oceanis 38 can be a day sailer, weekender, or cruiser based on the owner’s needs and preferences.

The day sailer offers an open, loft-like space with clean lines and an uncluttered feel. A two-person berth is located far forward and the aft of the yacht is dedicated to storage.

The weekender features two and three-cabin layouts, which can remain open or enclosed based on privacy preferences. It can also include a separate shower, fitted galley and extra table in the salon and/or cockpit. The weekender offers the most flexibility allowing many interior components to be added to the yacht as the owner’s needs evolve over time.

The cruiser can have two or three fitted cabins, a large galley, mainsail arch, helmsman seats and swim platform. While more conventional, its owners can choose the layout configuration and some components based on personal inclination.

The Oceanis 38 features a continuous full-length chine and deep draft T-shaped keel, which has proven to enhance performance, increase stiffness and provide stability while reducing heel. Moreover, the yacht’s twin rudders make way for a more responsive helm.

See her for the first time in North America at the US Sailboat Show, October 10-14!

Click here for more information on the Oceanis 38.

Check out this great video of this innovative design!

Beneteau named Official Supplier of ORACLE TEAM USA

Annapolis, MD, June 5 2013 – ORACLE TEAM USA today announced it has selected Beneteau America as the team’s official hospitality vessel supplier. Beneteau will provide its Swift Trawler 34, 44 and 50 for ORACLE TEAM USA’s hospitality use leading up to and during the 34th America’s Cup.

“It is an honor to support ORACLE TEAM USA in their campaign to bring home another victory in the 34th America’s Cup. This is a unique opportunity for a select few organizations, all leaders committed to the highest level of excellence, to unite behind an iconic racing team, and Beneteau is proud to be among them,” says Beneteau America President Laurent Fabre.

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Anniversary Spin: Charleston yacht dealer marks 25 years by taking part in boatmaker’s ‘Greatest Loop’

Reflecting on Chuck Laughlin’s boating career, it almost seems he was destined to sell Beneteau sailing yachts and motor craft. He launched St. Barts Yachts in Charleston in May 1987. Before he really got up and running, French boatmaker Beneteau choose Marion, in the Pee Dee, for a new U.S. manufacturing plant.

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Win a Trip to France hosted by Beneteau Power

Beneteau, one of the world’s leaders in the manufacturing of high quality production yachts, will celebrate the launch of the sleek and innovative Flyer Gran Turismo Express Cruiser range to the North American market at the Fort Lauderdale International Boat Show by awarding a 5-day, 4-night trip to France for two people including airfare and accommodations.

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When the Beneteau Swift Trawler 42 debuted in the fall of 2003, I had a chance to test it and thought it set a new benchmark for couples or families interested in a semidisplacement trawler with excellent performance and engineering, a new design executed with great style and comfortable accommodations.

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New Beneteau trawler adds room for relaxing

On a boat, especially a cruising boat, space is a precious thing. With that in mind Beneteau has introduced the Swift Trawler 44, successor to its Swift Trawler 42.

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